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Clarity partnered with Tire Discounters’ internal marketing team to develop a new branded environment that was affectionately dubbed,
“Extreme Makeover: Showroom Edition”. The objective was to communicate the brand’s family heritage, high standards, and breadth of
offerings beyond just tires.
A unique part of the project was development of the FABS Display, an acronym for Fluids, Alignment, Brakes, & Suspension. The objective was
to create non-digital, interactive displays to be used as sales tools, to promote the wider breadth of service offerings, in a simple, fun way.